Cannes lions

cannes lions

We conceptualized and created this real time facial motion capture creative for our presence at Cannes. Users could make the lion “ROAR” using real time facial mocap within our implementation of unreal engine. We created a series of morph targets and facial shapes to mimic human reactions which would then be triggered as a user would raw into the camera. We would send them away with a picture and a hashtag to get users to swing by our booth.

Responsibilities: Executive Creative Director, Head of CGI

Skills: Creative Direction, CGI, Real Time Implementation

This production was completed at www.taylorjames.com