gaindilocks

arc gaindilocks

After pitching our vision of this campaign to the ARC worldwide agency, we got to produce this impressive campaign for Gain. Using the terrarium metaphor, we build two fully CGI images, suplemented with some photography overlays in retouch to build these colossal 15,000 pixel print images for an OOH campaign. Not only was this a feat of CGI, utilizing Houdini to build out the “explosions of fragrances” from the top of the bottles, it was also a logistics challenge to work on such high resolution retouch files with CG renders.

The end results make you want to reach out and touch the flowers, fruit and leaves. A really great campaign to work on.

Responsibilities: Executive Creative Director, Head of CGI

Skills: Creative Direction, CGI, Retouch

Credits: Jordan West, Eban Byrne, Jim Lind, John Cason

This production was completed at www.taylorjames.com