merrell trainers - All Terrain, all the time.

merrell trainers

A personal project during my time at Taylor James, we pitched this idea to Merrell off the back of a print image we created for them. We used photogrammetry to 3D scan the shoe into a digital representation of itself. The team took the original creative treatment and we worked together to produce the style frames to guide the overall look and feel of the production. We wanted to communicate how tough and rugged the shoes are and how they are capable of traversing all terrain. We went for a minimalist sound bed of pure sound design Vs music to give a very ASMR feel to the final piece. 100% CGI the end result is a stunning look at what can be achieved in CGI.

Responsibilities: Executive Creative Director, Head of CGI, Compositor, and VFX Supervision

Skills: Creative Direction, CGI, Retouch, Previs, Simulation, Compositing

Credits: Erwin Riau, Taylor James, Todd Danielle, Jacques Tege

This production was completed at www.taylorjames.com