Rolex

rolex

Taylor James created 12 CG watches for Rolex. Assets were designed to be flexible for multichannel adaptation and were used for print executions and other marketing initiatives. The brand had traditionally used live action videos to showcase their watches, but photo-real CG product imagery offered flexibility at the highest quality and the unlimited potential of a digital workflow-  with quick regional adaptations and seamless product tweaks and variations. 

Responsibilities: Senior CG Artist

Skills: Modelling, Unrapping, Look Development, Retouch, Compositing

This production was completed at www.taylorjames.com