soulcatcher

soulcatcher

With High Wide & Handsome, an LA-based agency, Constellation Brands U.S. called on us to create key art and a visual style guide for their Soul Catcher Cabernet Sauvignon. They wanted our art to "forge a perfect storm", much like the flavor profile of the red, inspired by the uncertain weather in Paso Robles, where each bottle hails from. The notion of nature’s elements contributing to every bottle can be seen in the wood, grapes, vines, and weather systems as they spiral up around the bottle. 

Responsibilities: Executive Creative Director, Head of CGI

Skills: Creative Direction, CGI, Retouch, Previs

This production was completed at www.taylorjames.com